Our Vision

Engage the community in continued renewal of our downtown business district and other economic development areas. Offering events, educational opportunities, funding options and social platform catered to the growth and development of Wood River.

We use the Main Street Four- Point Approach to bring our vision to life. With the help of business owners and residents we can continue the work we have started as we revitalize our downtown and make our community a thriving economic hub.

What is the Four- Point Approach?

The Main Street Four-Point Approach TM is a common-sense, community-driven approach to revitalizing downtowns and traditional neighborhood commercial districts. Initiated in 1980 by the National Trust for Historic Preservation, Main Street provides a framework for communities to address the full range of issues and challenges facing their traditional commercial districts. This Four-Point framework involves local work in the following areas: 

Organization - creation of a well-run, sustainable non-profit organization that operates the Main Street program locally, securing the human and financial resources for operations.

Promotion - promoting and marketing the Main Street district through special events and festivals, business promotions, and overall image development. 

Design - improvement of the downtown's physical environment through historic preservation, building renovation, façade improvements, public spaces, amenities, and infrastructure. 

Economic Vitality - economic development of the Main Street district, including identification of existing and potential market opportunities, business retention, business recruitment, creation or assembly of financial assistance tools, and property development.